The world of asphalt paving is one that most people take for granted. We drive on roads, complain when they’re rough, grumble about construction delays, and then forget about them entirely once they’re smooth and new. But beneath the surface—literally and figuratively—lies a complex, innovative, and essential industry that keeps our cities and economies moving. In this article, we’ll explore the misunderstood world of asphalt, its technological advancements, workforce challenges, and the future of paving, drawing on the insights of industry veteran Ty North, president of Atlas Asphalt.
The Misunderstood Backbone of Infrastructure
Public Perception vs. Reality
Asphalt paving is often a thankless job. As Ty North puts it, “We’re hated and scorned when the roads are bad, hated and scorned when we’re fixing them, and ignored when they’re perfect.” Yet, the industry is a cornerstone of daily life and economic vitality. In Oklahoma, for example, each person owns an average of two or three cars, making road infrastructure central to everyone’s routine.
Despite its importance, the industry is often misunderstood. Many people don’t realize that asphalt is the most recycled product in the United States by volume. The vast majority of roads—84% in Oklahoma and 93% nationwide—are paved with asphalt, not concrete. This prevalence is due to asphalt’s cost-effectiveness, recyclability, and adaptability.
Economic Stability and Market Forces
Unlike some sectors of construction that ebb and flow with the economy, core infrastructure like roads can’t be ignored for long. State and local governments must maintain them, and funding streams such as general obligation bonds and sales taxes help keep the work steady. However, the industry is not immune to market volatility. The price of asphalt is tied directly to the price of oil, making cost management a constant challenge. To mitigate this, large projects often use index pricing, allowing for fair adjustments as oil prices fluctuate.
Innovation in Asphalt: Recycling, Additives, and Technology
Recycling: The Green Side of Asphalt
One of the most exciting advancements in the asphalt industry is the increased use of recycled materials. Asphalt is not only recycled from old roads but also incorporates materials like asphalt shingles (especially relevant in storm-prone states like Oklahoma), ground tire rubber, and even ground Kevlar. These secondary additives improve the strength and durability of the pavement while reducing the need for new raw materials.
This focus on recycling has made asphalt the most recycled product in the country by volume. The process is efficient: the top layer of asphalt can be milled off and replaced, extending the life of the road without the need for complete reconstruction—a concept known as “perpetual pavement.”
Chemical and Material Innovations
The last decade has seen significant innovation in the chemical makeup and application of asphalt. New additives, both chemical and material-based, are being tested and adopted to create stronger, more weather-resistant pavements. These innovations are often the result of partnerships between industry associations and departments of transportation, who work together to pilot new technologies and eventually roll them out to municipalities and counties.
Quality Control and the Role of Technology
While the asphalt industry may not be as “sexy” as some high-tech fields, it is rapidly adopting new technologies to improve quality and efficiency. GPS technology is now standard on paving equipment, allowing for precise control over compaction patterns and ensuring even coverage. This data-driven approach helps both contractors and owners verify that the work meets specifications, reducing the risk of premature failures.
Looking ahead, the industry anticipates the rise of unmanned, GPS-controlled equipment, especially in earthwork. While live traffic conditions make full automation challenging for resurfacing projects, the trend toward greater automation is clear.
The Science of Potholes: Why Do They Exist?
Few things frustrate drivers more than potholes. But what causes them? The answer, according to Ty North, is simple: water. When water infiltrates pavement and then freezes, it expands, exerting tremendous force on the surrounding material. Over time, this process, combined with the constant pounding of vehicle tires, causes the pavement to break apart. Without cars and precipitation, potholes wouldn’t exist—but since both are here to stay, so are potholes.
Interestingly, the industry has seen creative responses to potholes, from public art installations to corporate campaigns like Domino’s Pizza’s “Paving for Pizza.” But ultimately, the best solution is ongoing maintenance and innovation in pavement materials and construction techniques.
Workforce Challenges: Attracting the Next Generation
The Stigma of Manual Labor
One of the most pressing issues facing the asphalt industry—and construction in general—is a shortage of skilled workers. There’s a persistent stigma around manual labor, with many young people steered toward college and white-collar careers. This cultural bias has led to a shortage of workers willing to take on physically demanding but well-paying jobs in the trades.
Outreach and Education
To combat this, industry leaders are investing in outreach programs like construction camps for young people. These camps offer hands-on experiences, from pouring concrete to operating paving equipment, and help demystify the industry. As Ty North notes, there’s a unique satisfaction in being able to point to a road and say, “I built that.” By exposing young people to the tangible rewards of construction, the industry hopes to attract a new generation of workers.
The Power of Social Media
Larger companies are also leveraging social media to showcase the scale and excitement of their work. Videos of massive equipment, time-lapse paving projects, and behind-the-scenes glimpses into the industry are helping to change perceptions and attract talent.
Diversity and Inclusion
Another positive trend is the rise of organizations like the Women of Asphalt Association, which aim to create a more inclusive industry. By highlighting the contributions of women and other underrepresented groups, these initiatives are broadening the appeal of construction careers.
Community, Collaboration, and Industry Culture
A Spirit of Partnership
Despite being competitors, companies in the asphalt industry often come together to support initiatives that benefit the entire sector. Whether it’s sponsoring educational camps, sharing best practices, or collaborating on safety campaigns, there’s a strong sense of community. This collaborative spirit is essential for tackling shared challenges, from workforce shortages to evolving regulations.
Hands-On Learning and Engagement
Industry events and camps are not just about education—they’re about engagement. Activities like relay races through flagging operations, edible asphalt demonstrations, and creative analogies (like comparing tons of asphalt to elephants) make the learning process fun and memorable. These experiences help young people see the industry as dynamic, rewarding, and full of opportunity.
The Future of Asphalt: Technology, Policy, and Autonomous Vehicles
Preparing for Autonomous Driving
One of the most significant changes on the horizon is the rise of autonomous vehicles. Oklahoma, for example, has been using road markings designed for autonomous driving for nearly a decade. These high-contrast stripes help self-driving cars “see” the lanes, and the industry is adapting to ensure that both the pavement and the markings meet the needs of new technology.
As autonomous freight and passenger vehicles become more common, the requirements for road surfaces and markings will continue to evolve. This shift will require ongoing collaboration between contractors, manufacturers, and government agencies.
Funding Challenges in a Changing World
Traditionally, road maintenance has been funded by fuel taxes. But as electric vehicles become more prevalent, this revenue stream is shrinking. States are experimenting with new ways to fund infrastructure, such as road taxes on electric vehicle registrations, but these measures often fall short of replacing lost fuel tax revenue. The industry is actively engaged in these policy debates, seeking sustainable solutions for the future.
The Role of Regulation and Standards
While the industry has a seat at the table when it comes to setting standards and specifications, ultimate control often rests with government agencies. Contractors must adapt to evolving requirements, balancing innovation with compliance. In states like Oklahoma, strong partnerships between industry and the Department of Transportation have led to forward-thinking policies and successful pilot programs.
Safety: The Human Side of Paving
The Dangers of Distracted Driving
One of the biggest concerns for those working in road construction is distracted driving. While commercial drivers face strict regulations, everyday motorists often use mobile devices behind the wheel, putting workers’ lives at risk. Campaigns like “My Dad Works Here,” which originated in Oklahoma, aim to humanize construction workers and remind drivers to stay alert in work zones.
The Importance of Education
Educational initiatives for young drivers, including online courses on roadway safety, are helping to raise awareness of the dangers faced by construction workers. By instilling safe driving habits early, the industry hopes to reduce accidents and save lives.
Lessons Learned: Mistakes, Growth, and Industry Wisdom
No industry is without its mistakes, and the world of asphalt is no exception. Ty North shares a memorable story of a crew accidentally milling the wrong mile of road—a costly error, but one that was resolved through quick thinking and collaboration with city officials. These experiences underscore the importance of attention to detail, clear communication, and a willingness to learn from setbacks.
Conclusion: Building the Roads of Tomorrow
The asphalt industry is far more than meets the eye. It’s a field defined by innovation, resilience, and a deep sense of community. From recycling and technological advancements to workforce development and safety initiatives, the industry is constantly evolving to meet the needs of a changing world.
As we look to the future, the challenges are significant—autonomous vehicles, funding shifts, and workforce shortages among them. But with leaders like Ty North and organizations committed to collaboration and progress, the industry is well-positioned to keep our roads—and our communities—moving forward.
So next time you drive on a smooth stretch of asphalt, take a moment to appreciate the science, skill, and dedication that made it possible. The road beneath your wheels is more than just a surface—it’s a testament to the ingenuity and hard work of countless individuals, paving the way for the journeys yet to come.
