The Evolution of Simpson Strong-Tie: From Humble Beginnings to Industry Leadership
Simpson Strong-Tie is a name that resonates deeply within the construction industry. For decades, their products have been synonymous with structural integrity, innovation, and reliability. But how did this company grow from a small family business to a global powerhouse with $2.2 billion in annual sales? The story is as much about entrepreneurial grit as it is about adapting to the ever-changing landscape of construction.
The Origin Story: Barkley Simpson’s Vision
The roots of Simpson Strong-Tie trace back to 1956, when Barkley Simpson—known affectionately as “Bark”—was approached by a neighbor with a novel idea for a roof system. The request was simple: could Bark’s family screen manufacturing business produce 25,000 clips to tie roofs to walls? Bark’s response was the classic entrepreneur’s refrain: “Yes, we can do that,” followed by the scramble to figure out how.
With the help of his shop foreman, Bark delivered on the promise, and the rest is history. That initial clip, which would evolve into what we now call hurricane ties, roof clips, and rafter ties, laid the foundation for a company that would become a staple in construction sites across the world.
Growth, Milestones, and Market Expansion
From its modest beginnings, Simpson Strong-Tie grew steadily, going public in 1994 with $150 million in sales. Fast forward to 2024, and the company boasts $2.2 billion in global sales. This growth was not just a result of product innovation but also strategic market expansion.
A pivotal moment came during the 2008-2009 housing downturn. At the time, Simpson was heavily reliant on new residential construction. The board of directors recognized the risk and pushed for diversification. This led to the creation of an innovation department, which has since driven the company into new markets—fiber-reinforced polymers, machinery for truss manufacturing, and even products for asphalt durability.
Simpson Strong-Tie’s Product Line: Ubiquity and Innovation
The Joist Hanger and Plywood Clip: Unsung Heroes
Ask any contractor or carpenter, and they’ll tell you: Simpson’s joist hangers and plywood clips are everywhere. These products, often overlooked by the layperson, are the backbone of modern construction. Joist hangers, in particular, are among the most widely used products, found in residential, commercial, and DIY projects alike.
Plywood clips, those small H-shaped connectors used in roof sheathing, are sold by the thousands. Their simplicity belies their importance in ensuring structural stability and compliance with building codes.
Code Compliance and Engineering Excellence
Simpson’s success is rooted in its commitment to code compliance and engineering rigor. From the very beginning, Bark Simpson understood the importance of working with specifiers and engineers to get products embedded in building codes. This foresight positioned Simpson as a trusted partner for designers and builders seeking to meet ever-evolving standards for wind, seismic, and disaster resilience.
The company’s involvement in code meetings and advocacy for better building practices has helped shape the industry. Initiatives like the Disaster Resilience Network and the adoption of “fortified” building standards in Oklahoma demonstrate Simpson’s commitment to safer, stronger homes—and even lower insurance premiums for homeowners who build to higher standards.
Navigating Industry Challenges: Supply Chain, Labor, and Training
Weathering the Storm: Supply Chain Resilience
The COVID-19 pandemic exposed vulnerabilities in global supply chains, but Simpson Strong-Tie’s reliance on domestic steel for its connectors proved to be a strategic advantage. While competitors struggled with shortages and allocations, Simpson maintained steady production thanks to long-standing relationships with steel suppliers.
The company’s commitment to domestic manufacturing extends to its anchor and fastener lines, with expansions in facilities like Gallatin, Tennessee, and Chicago. This not only insulates Simpson from international tariffs and disruptions but also ensures next-day delivery to customers across the United States.
Addressing Labor Shortages Through Training and Technology
Labor shortages have plagued the construction industry for years, but Simpson Strong-Tie is tackling the issue head-on. The company invests heavily in training, partnering with organizations like the Building Talent Foundation and supporting initiatives like Construct My Future—a nonprofit focused on introducing young people to the trades.
Simpson’s approach to training is multifaceted: lunch-and-learns for engineers, hands-on workshops for building officials, and specialized programs for high school students. Their Builder Learning Center offers a comprehensive curriculum covering not just Simpson products but also general construction knowledge and code requirements.
The impact is tangible. Hundreds of hours of training have been delivered, and the feedback from municipalities, builders, and educators is overwhelmingly positive. By empowering the next generation of builders, Simpson is helping to address the industry’s labor gap while fostering a culture of safety and excellence.
Embracing Technology: Software, Machinery, and Prefabrication
Software Solutions for a Modern Industry
Historically, construction has been slow to adopt new technology. Simpson Strong-Tie is working to change that narrative with a suite of over 50 software applications and web tools. These range from estimating services for suppliers to free apps for homeowners planning fences and decks.
One standout feature is the real-time rendering of products based on user inputs, which helps eliminate misorders—a common issue with complex connectors like column caps. The software also integrates dealer locators, ensuring customers can find local suppliers without the need for direct sales.
Machinery and Automation: The Easy Frame Revolution
Labor shortages and the need for efficiency have driven Simpson to invest in machinery like the Easy Frame system. This programmable saw cuts lumber to precise lengths and uses ink printing to mark plates and studs for assembly. The result? Wall packages that arrive on-site ready to be assembled like Legos, reducing waste and speeding up construction.
Easy Frame systems can be deployed by suppliers, lumber yards, or even framers who transport them in ConX boxes. The technology is particularly impactful on large multifamily projects, where speed and accuracy are paramount.
Truss Design and Component Manufacturing
Simpson’s expansion into truss design and component manufacturing is another example of its forward-thinking approach. By acquiring leading machinery manufacturers and developing specialized software, Simpson is positioning itself at the forefront of the truss market—a sector that is growing rapidly, especially in regions where labor shortages are acute.
The company’s involvement in engineered wood products (EWP) and mass timber construction further underscores its commitment to innovation. Mass timber, which involves gluing multiple layers of dimensional lumber to create large structural elements, is gaining traction as a sustainable alternative to concrete, especially in mid-rise buildings.
Prefabrication: The Future of Construction
Prefabrication is becoming increasingly prevalent, with walls and trusses built off-site and shipped ready for installation. While adoption varies by region, the trend is clear: controlled manufacturing environments reduce waste, improve quality, and accelerate build times.
Simpson’s products and technologies are integral to this shift, providing the connectors, fasteners, and software needed to make prefab construction viable at scale.
Engineering, Testing, and Quality Assurance
Rigorous Testing for Safety and Performance
Simpson Strong-Tie’s commitment to quality is evident in its approach to testing. With eight accredited labs and over 300 engineers, the company conducts rigorous evaluations of individual products and complete systems. Facilities like the Tai Gill laboratory in California can simulate seismic events on three-story walls using shake tables, while the IBHS research center builds full-scale homes to test wind, hail, and fire resistance.
Collaboration with universities and the broader engineering community ensures that Simpson’s products not only meet but often exceed industry standards. This dedication to testing is critical for products that are embedded in building codes and relied upon for life safety.
Engineering for Modern Design Trends
As architectural trends shift toward open floor plans and larger windows, the need for advanced load-resisting elements has grown. Simpson’s products help transfer loads from points of origin to the foundation, compensating for the loss of traditional shear walls and bracing.
Continuous sheathing methods, portal frame hold-downs, and tie-down systems are just a few examples of how Simpson’s engineering expertise is shaping the future of residential and commercial construction.
Community Impact and Industry Leadership
Supporting the Next Generation
Simpson Strong-Tie’s involvement in programs like Construct My Future and high school internships reflects a broader commitment to community and industry leadership. By donating products, providing training, and supporting educational initiatives, Simpson is helping to inspire and equip the next generation of builders.
The company’s approach to territory management—giving employees autonomy to pursue training and outreach—sets it apart from many publicly traded firms. This culture of empowerment fosters innovation and ensures that Simpson remains responsive to the needs of local markets.
Diversity and Inclusion in the Trades
One surprising outcome from youth training programs is the exceptional performance of young women in hands-on competitions. Whether it’s driving screws or assembling fasteners, female participants consistently excel, challenging stereotypes and highlighting the importance of diversity in the trades.
Looking Ahead: Challenges and Opportunities
Adapting to Market Shifts
The construction industry is in a state of flux, with material costs, tariffs, and supply chain disruptions creating new challenges. Simpson’s focus on domestic manufacturing and strategic supplier relationships positions it well to weather these storms.
The rise of mass timber, prefabrication, and automation presents opportunities for growth and innovation. Simpson’s investments in technology, training, and product development ensure that it will remain a leader as the industry evolves.
Lessons Learned and Wisdom Shared
Mistakes are inevitable in any career, but Simpson’s culture encourages learning and growth. Whether it’s opening the wrong customer account or presenting on a topic outside one’s expertise, the key is to embrace autonomy, learn from errors, and keep moving forward.
Conclusion: Building a Stronger Future
Simpson Strong-Tie’s journey from a small family business to a global leader is a testament to the power of innovation, adaptability, and community engagement. By investing in technology, training, and quality, the company is not only shaping the future of construction but also empowering the people who build our homes, schools, and cities.
As the industry faces new challenges and opportunities, Simpson’s commitment to excellence, safety, and education will ensure that its products—and its people—continue to set the standard for decades to come. Whether you’re a seasoned contractor, a young apprentice, or a homeowner tackling a DIY project, Simpson Strong-Tie’s legacy of strength and reliability is woven into the very fabric of the built environment.
